Have you seen Groundhog Day? In the 1993 film, Bill Murray’s character Phil is stuck living the same day over and over. On the 2nd February, while reporting on the annual Groundhog festival in the quaint Pennsylvanian town of Punxsutawney, Phil becomes trapped in a time warp where he lives the same day over and over again…

During lockdown, many of us felt similar to Phil, living the same day almost on repeat, feeling frustrated and as though life ‘as we knew it’ had ground to a halt. And, even now, many of us are still feeling the impact…not just personally, but professionally too.

The pandemic cast a serious and long-lasting impact on the hospitality industry globally.

So, I ask you; are you feeling stuck in a rut? Like you’re not making any progress or gaining any momentum? You’re not alone.

The current state of play means many hospitality managers and staff have become monotonous, stuck on autopilot and stagnant. Many have lost their mojo!

But, worryingly, this lack of engagement can lead to poor customer service, higher turnover rates, poor employee morale and ultimately reputational problems – something your business and ultimately the hospitality industry really can’t afford right now.

This is why I am passionate about giving hospitality management a wakeup call, to become leaders, get savvy and save our industry. Let’s not sleep walk into a world where functioning on auto-pilot becomes the norm, relying on apps, technology and robots is a given and settling for a second-class service is standard!

I am excited about gathering global leaders together to advocate for our industry and push for change, ensuring we are able to lead effectively and rebound strongly, with quality customer service that meets a new demand for travel and a desire for unique experiences.

Imagine, as a Leader, having the talent, the tools, the training and the tactics to bring the Hospitality Hero back in you, and your team! Sound good? Well, our new course could be just what you’re looking for.

As part of the masterclass we cover – ‘Leading Mission, Vision and Values’ – and, as part of this I explain that your mission provides a clear purpose – it answers the question, “Why do we exist?” A well-defined mission statement helps guide actions and decisions – it also gives you your purpose and you will find that as you connect with you why, you will get your mojo back!

It’s so important that your mission, vision, and values are not just words on paper, but integral components that guide behaviour, decision-making and overall organisational success.

So, this Groundhog Day (2nd Feb), I encourage you to take time to review, challenge, and refine your mission, vision, and values, to ensure they remain powerful instruments guiding you and your organisation toward a future of purpose and ‘hero’ status and success.